The Electronics Representatives Association (ERA) has announced that Master Electronics - a leading authorized distributor of electronic components dedicated to stocking breadth of part numbers - has joined ERA as a global distributor member. Master Electronics is the latest company to join ERA's fast-growing distributor membership.

"All of us at Master Electronics are delighted to join ERA and to be aligned with many of our suppliers and the vast rep network that are ERA members," says Master Electronics Senior Vice President of Sales and Product Riad Nizam. "We have worked hard to partner with our manufacturers' rep companies to work together, helping them grow sales and revenue by adding new customers into their targeted markets. We have a long track record of great rep relationships. As members of ERA, we now find ourselves members of the same organization that can help take our field sales initiatives to the next level. Master Electronics has always been a strong supporter of the rep model. Our membership is a strong testimony of this commitment." 

ERA CEO Walter E. Tobin comments on the significance of this latest global distributor member addition, "As one of the fastest growing distributors over the past decade with great field presence, Master Electronics is a welcome addition to ERA. ERA's chapters are looking forward to working with their branch network even closer to help drive sales and new customer growth." 

About Master Electronics

Headquartered in Santa Monica, Calif., Master Electronics is a leading authorized distributor of electronic components dedicated to stocking breadth of part numbers. Founded in 1967, Master Electronics has been supplying top quality components for industrial, military, medical, aerospace and consumer applications. Master Electronics is franchised for over 250 suppliers and has an extensive product offering, including relays, connectors, power supplies, fans, switches, circuit protection devices, passive components, fuses, filters and more. Master Electronics has nine stocking locations in North America staffed with a knowledgeable and service-driven sales force. 

About ERA

The 81-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries and manufacturers who go to market through representative firms. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers' representatives and the principals they represent. ERA member representative firms (often called "reps") provide field sales services on an exclusive basis to manufacturers of related (but non-competing) products in a defined territory. For more information about ERA, visit era.org .