Atlanta, Ga. — Master Electronics, a leading authorized distributor of electronic components, is the latest company to sponsor the all-authorized inventory search site, ECIAauthorized.com. The site is operated by the Electronic Components Industry Association (ECIA) and the first of its kind to be industry-owned and managed.

"We are keenly aware of the importance of assuring our customers that product they procure from Master are genuine,” said Riad Nizam, vice president of Master Electronics. “We are proud to lend our support and provide customers access to our expansive authorized electronics inventory through the ECIAauthorized search website."

ECIAauthorized.com provides the fastest and most complete authorized electronics inventory search available. It is a key component of ECIA’s efforts to fight the flow of counterfeit parts, providing customers with a secure location to find 

authorized products. The site only lists inventory that is genuine and backed by the manufacturer’s warranty. Customers can now search inventory from 53 authorized distributors - and that number is growing.

Search results on www.ECIAauthorized.com are displayed at random, based on search match and availability. This is a major difference from some search sites, which are influenced by advertising expenditures or sponsorships.

Master Electronics has been supplying top quality components for industrial, military, medical, aerospace and consumer applications since its founding in 1967. The company is authorized for over 220 suppliers including world-class brands such as ebm-papst, Honeywell, ITT Cannon, Omron Electronics, Panasonic, and TE Connectivity.

Master Electronics has an extensive product offering which includes relays, connectors, power supplies, fans, switches, circuit protection devices, passive components, fuses, filters and more. With a commitment to breadth of inventory, the company stocks over 350,000 unique part numbers to serve a diverse customer base. All can be searched on 

www.ECIAauthorized.com.